Ciao Ragazzi. When we first met Luigi Zucchino and Emilio Parata, the world of jeans was a very superficial one for us. This made the process of finding out about the website and the sustainable issues surrounding the production of the world's most famous blue trousers all the more exciting. Did you know that it takes up to 10,000 liters of water to make one pair of jeans – we didn't know. The brand LWND Jeans Made In Vienna - stands for sustainably produced jeans – use, repair and reuse them again.